This Thanksgiving, Pay It Forward with Pie

Every $25 pie sold enables Meals on Wheels Southwest OH & Northern KY to feed a local senior for an entire week

CINCINNATI—Meals on Wheels Southwest OH & Northern KY just launched a new program called Bust a Crust! to help people celebrate the Thanksgiving holiday while also supporting seniors in the community. Bust a Crust! allows anyone in Greater Cincinnati to purchase a locally baked pie for themselves or a loved one, and the $25 cost provides funds for Meals on Wheels to feed a local senior for an entire week.

“Bust a Crust! will help us continue raising the necessary funds to meet the increasing need in our community so no senior goes hungry this holiday season,” said Jennifer Steele, Executive Director of Meals on Wheels Southwest OH & Northern KY. “Requests for our Meals on Wheels services have nearly tripled since the COVID-19 pandemic began in March, so we are doing everything in our power to help feed local seniors so they can stay healthy, safe and independent in their homes.”

Pies are available to purchase online between October 19 and November 16. There are four flavors available—apple, pecan and pumpkin—all from local sources, including Busken Bakery, Kroger, Reinhart Foods, Subito, and the Queen City Club. There is also a featured pie from Executive Chef Michael McIntosh at Subito’s in the Lytle Park Hotel. Customers can pick up their pies at Meals on Wheels’ headquarters in Price Hill (2091 Radcliff Drive) on November 21, just in time for Thanksgiving. The pies will be baked and require no refrigeration.

Individuals or groups looking to purchase pies in bulk for gifts or large gatherings can purchase them at a discount. Orders of 20 or more cost $15 per pie and orders of 50 or more cost $13 per pie. In addition, Meals on Wheels will deliver orders of 20 or more, in bulk, pies to any local address.

“So many of us top off our Thanksgiving feasts with pie, so just think about how much better that pie will taste when you know it’s helping to feed seniors right here in our community,” said Sara Celi, a local author, Meals on Wheels board member and chairperson of Bust a Crust! “We hope people find it hard to say ‘no’ to a chance to eat well and do well at the same time.”

Bust a Crust! would not be possible without Meals on Wheels’ corporate sponsors: Storyocity, Wordsworth Communications, Robert Half, Accessible Solutions, Derringer Food Service, Enterprise Rent-A-Car, Hyde Park United Methodist Church, Millennium Business Solutions and Skyline. (A portion of dessert sales at Subito will also be donated to Meals on Wheels during the Bust a Crust! program.)